approach
Good creative is good storytelling. For me that always starts with understanding what you’re trying to say and why anyone should care.
I turn that into positioning and ideas, build the team and way of working around them, and stay hands-on as the work gets made.
now
now I'm working with a small number of teams on brand & creative direction, helping to define launches & moments of change.
i'm also looking for the next place to build & lead something long term.
from london, based in lisbon. outside of work you'll find me with my twins, or attempting to get better at guitar.